Next Dates: 30-31 March 2019
– 14 hrs CPD £220 [NCHP Students and Graduates £200]
Trainer- Stuart Cale
CONNECT WITH MORE CLIENTS AND IMPROVE YOUR BUSINESS IN A TWO-DAY WEEKEND MARKETING WORKSHOP DESIGNED SPECIFICALLY FOR THERAPISTS BY THERAPISTS.
As therapists, you have put time, effort and money into your training. Understandably you now want to get the most from your practice. However, the ability to do that depends on how you approach and connect with potential clients.
That ability can be blocked for reasons you often don’t understand or you may feel as though you don’t know where to start. This can leave you feeling frustrated, confused and anxious about the future.
What most people do is either place this vital part of their business in the hands of marketers, web designers and people who don’t understand therapy, or they simply carry on doing what they always did, hoping it will improve.
Marketing your therapy business is just a matter of technique. The methods taught in this workshop will cover websites, writing your content, search engine optimisation (SEO), social media and other promotional techniques. We will help you to understand where and how to market therapy specifically, for minimal outlay and to grow your business.
You will learn;
How to be your own chief marketer and why this is best for your practice
Why your message may not be clear and how to make it so
Why chasing competitors is a waste of time
How to make it so that your branding is attracting rather than deterring clients
How to market your practice in an ethical and authentic way
Why service is the seed of income
This is the distilled wisdom of some of the best marketers, edited and organised for therapists and delivered to you in a concise, clear package. This will save you time and provide you with practical skills to take away and implement immediately.
You will be guided through the whole process by people who have been there, giving you the knowledge and answers to your questions.
You can choose to transform your ability to help clients and make money while you do it. You can have the business you imagined.
We have been training professionals for 40 consecutive years (Longer than any other organisation in the UK). Many of the top therapists and trainers in the UK began their career at the National College.
Our complete Diploma Course is a genuine, validated post graduate programme (ADHP recipients are eligible for direct entry to the MA in Counselling and Psychotherapy Practice at Bath Spa University with 60 Credits APL).
We are 100% committed to the highest standards of training so that you are fully prepared for the challenges of professional practice
The National College is the only UK training organisation which is authorised the offer the European Certificate of Clinical Hypnosis through the European Association for Hypno-Psychotherapy. We are also one of only two European Accredited Psychotherapy Training Institutes with the European Association for Psychotherapy We should really be the International College of Hypnosis and Psychotherapy as we have graduates all over the world. We are an outward thinking organisation which looks out to the world for opportunities. Our Principal is the International Officer of UKCP and its representative to the Board of the EAP. We will continue to engage to ensure that our graduates have a future in a post-Brexit Europe.
Within the National College we have a philosophy that ensures that all tutors are full-time practitioners in addition to their training. By this we mean that they derive their primary income from seeing clients: this ensures that they "walk the walk" as well as "talk the talk". You will find that we often have examples of current clients to tell you about that illustrate theoretical points. There are some trainers who set up a school because they can't make it as practitioners. Would you want to be trained by them?
We believe it is vitally important that you see demonstrations of techniques and also get to practice. This gives you the confidence to practice with "real people" as soon as (if not before) you qualify. We say before, because you will be given permission to work with certain issues at certain points in your training. Not all trainers demonstrate, and not all give you a chance to practice and build your confidence.(ALL ours DO!)
On completion of the certificate course (stage two), graduates can join a range of professional bodies: the Complementary and Natural Healthcare Council (our regulator), the National Council for Hypnotherapy (a members’ co-operative with high standards, of which both our Principal and Managing Director are former chairs) and our own National Society of Hypnosis, Psychotherapy & Mindfulness. All you need to set up in professional practice with great support!
The National College course leads to registration with the UK Council for Psychotherapy; it is essential that important that your career is protected by being registered with a leading professional association like the UKCP (requirements for registration are laid out here). Our Managing Director is an Honorary Fellow of UKCP (approx. 1% of registrants) and is chair of the UKCP Education, Training and Practice Committee. Through this link you can be sure that we keep at the forefront of all developments in the field.
We believe in creating a friendly learning environment in which students feel safe to express themselves and learn while building supportive peer relationships with fellow students.
All our tutors are experienced teachers, as well as being, themselves, National College trained and experienced practitioners. We have made it policy that all tutors have to demonstrate training in diversity.
Support from a long established well-staffed organisation throughout not only your training but also your whole career!
We actively enforce equal opportunities and other policies
We believe the learning environment should be a safe, confidential and supportive space for all learners. For this reason we are committed to actively enforcing all our equal opportunities policies by making reasonable adjustments for any of the legally defined protected characteristics. An example of a reasonable adjustment would be agreeing to allow a student with dyslexia to provide portfolio evidence in recorded rather than written form if they needed to do so.
We encourage students to ask questions or make comments about the training at any stage and will do our best to meet your needs. There is a student representative on the Academic Board.
Ethical considerations are all important in a field where one is working with vulnerable people. We cover these in depth. Check with other schools as to which, if any, code of ethics they subscribe. They should be bound by a training code of ethics as well as teaching you one for practice.
The National College embraces modern technology; we provide our materials on a Kindle so that you have all that you need at your fingertips. Additionally, we are one of the first institutes in our field to use "online directed learning" as part of our advanced training.
We know that you want to know exactly what you will be learning, so we publish all the details of the structure of our courses including detailed learning outcomes. We also publish our external accreditation reports from UKCP, you can read our latest one here We want you to be sure you have made the right choice!
We train small groups of students, which we believe is important so that you get individual attention. Some schools have as many as 50 students in a class! We are also not limited to training in one location. We currently run courses in London, Manchester, Oxford and East Midlands (Leicester) in the UK and the Gold Coast (Australia) and Phoenix Arizona (USA)
Past students are welcome to re-attend any stage of their training FREE OF CHARGE (subject to available space) in the ten years following their primary training. This is just one of the ways we support our students. We believe that we are the only school of our type to offer this opportunity free of charge.
National College Hypnosis Training and Hypnotherapy Training courses adhere to the National Occupational Standards for Hypnotherapy (the Principal and Managing Director were members of the working group who wrote these), and incorporate and Professional Occupational Standards produced by UKCP.
We do not take just anyone onto our courses. You will be interviewed to ensure that you are suitable for this profession of working with vulnerable people, and, very importantly, to ensure that the National College is right for you. If we feel that another course would be better for you (and this does happen), we will tell you, and advise you of who to approach.
Therapy is an "individual" process: we will encourage you to find your own way to be the best therapist you can be.
Our course also includes business/practice management. So often hypnotherapists and psychotherapists fall at the first hurdle because, while they may be wonderful at what they do, they don't know how to get the clients. The National College has a great depth of knowledge and experience in this area that you can draw on. All our tutors around the country are willing to share with you what works and what doesn't so that you can learn from our successes, and our mistakes!
Our complete Diploma Course is a genuine, validated post graduate programme (ADHP recipients are eligible for direct entry to the MA in Counselling and Psychotherapy Practice at Bath Spa University with 90 Credits APL.